Developing
innovative products that will make a profitable mark in a
crowded market place is a key to company growth in the confectionery
industry.
Depositing is a technology that delivers vivid, colourful
candies with text and flavour profiles impossible to achieve
through competing techniques such as die forming and cut and
wrap.
The capabilities of the depositing process are widening rapidly
– now is the time to establish exactly how the quality,
flexibility and versatility benefits of depositing can extend
your business. If you already run a depositing plant, take
time out to consider the brand extensions that new techniques
such as sugar-free and gum base depositing might achieve.
Depositing is rapidly taking its place as the mainstream process
technology for forward looking confectioners – more
new developments will be unveiled on the Baker Perkins stand at
Interpack, Hall 2 Stand A03.
A host of exciting concepts can be seen on the www.confectionery-innovations.com
web site, covering the hard candy, lollipop, fondant, toffee,
jelly and gum, chewing and bubble gum, sugar free, pharmaceutical
and functional sectors. These are typical of many innovative
and profitable ideas:
Hard candy – 3-colour centre-fill.
Depositing in up to 4-colours, with one or two centre-fills,
creates candies with vibrant colours and attractive patterns,
plus mouth-watering flavours and textures.
Lollipops – solid lollipop with inclusions.
Depositing brings a higher quality product than die forming,
and offers a variety of shape possibilities and unique colour/flavour
combinations.
Fondant – enrobed centre-fill crème.
Depositing allows alluring combinations of colour, texture
and flavour to be incorporated into layered, striped and centre-filled
products.
Toffee – chocolate filled caramel.
Depositing produces the full range of traditional toffee and
caramel, and introduces a wide variety of added-value centre-fillings.
Jellies and gums – jelly with soft centre-fill.
Depositing widens the range of recipes and formulations, providing
an infinite variety of flavour and colour combinations.
Chewing and bubble gum – hard candy
with 2-colour gum centre-fill. The new ability to deposit
gum base and incorporate gums into candies and lollipops opens
a world of opportunity.
Sugar-free – 2-colour centre-fill.
Virtually all deposited products can be made in sugar-based
and sugar-free varieties, tapping the huge market for products
with a healthy image.
Pharmaceutical/functional confectionery
– hard candy with functional inclusions. Depositing
brings the consistent high quality essential with premium
priced volatile and functional ingredients.
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